Chris Williamson“The One Legal Monopoly Anyone Can Invest In” - Tony Robbins
Chris Williamson
Sports as an uncorrelated asset 0:00
You are asked what investments people overlook, and sports come up first because they seem obvious but people assume they are out of reach. Sports returns have nothing to do with the stock market or interest rates, and over the last ten years they have delivered an 18% compounded return. Even through World War I and World War II, sports held up well. Part of the reason is that teams hold a legal monopoly in their cities, no competitor can move in, and fans are multi-generational and loyal, which lets teams raise prices the way they raise the cost of hot dogs when inflation rises. Teams have also become full media companies, not just ticket and concession sellers.
How team ownership actually pays 1:30
Rule changes now let certain firms invest directly across Major League Baseball, the NBA, the NHL, and now the NFL. Peter Guber bought the Dodgers in 2012 for 2.2 billion dollars and was called insane, yet he later sold local television rights for 7 billion dollars, making 5 billion in a single day. Owning an NFL team also gets you a share of national advertising, worth about a 400 million dollar check each season, on top of local revenue. The Golden State Warriors, bought for 450 million dollars, are now valued at 11 billion, second only to the Dallas Cowboys. Since June 2025, everyday investors can get into funds covering more than 30 sports franchises for as little as 2,500 dollars, partly because live sports now dominate television, jumping from 14 of the top 100 watched programs in 2005 to 96 in 2025.
Venture capital and defense technology 6:02
Early-stage venture capital is another overlooked area, now open to regular investors for a 2,500 dollar minimum. Saronic, an Austin company making autonomous boats, gained attention after one of its boats rescued two helicopter pilots shot down in the Strait of Hormuz. The war in Ukraine has also shown that multi-million dollar missiles are a poor way to stop cheap drones, pushing G7 countries to raise defense spending toward 5%, which benefits technology-based defense firms like Anduril.
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