New iPhone 18 Pro: Everything announced about the iPhone with the best camera and battery life ever
Apple
Personal Intelligence and Privacy 0:00
iPhone is positioned as a personal hub that understands your calendar, relationships, routines and other private details. Apple Intelligence runs on-device whenever possible, and when more power is needed, Private Cloud Compute handles the heavier work while keeping that data inaccessible to anyone, including Apple. These intelligent features extend beyond iPhone to Siri, Apple Watch health insights, and new AirPods capabilities like Live Translation.
Siri AI Arrives 3:01
iPhone 18 Pro introduces an entirely new version of Siri, called Siri AI, built on the most advanced on-device model Apple has made along with more powerful Private Cloud Compute models. Siri already handles over 2.5 billion requests a day, and the new version can pull personal context from apps like Mail and Messages, see what you see through the camera, and take action across more than 300,000 apps, including third-party ones like WhatsApp, Audible, Outlook, and Notability. Conversations can happen by voice or typing, including in a new standalone Siri app that syncs privately across devices through iCloud, and expressive new voices let you pick and customize how Siri sounds. The same on-device model also improves system-wide dictation for punctuation, spelling, and capitalization.
Everyday Productivity and Image Tools 7:01
Apple Intelligence also powers practical features like Notify Me in Safari, which watches a webpage for changes, personalized Shortcuts automations you can describe in plain language, and automatic surfacing of useful information such as a flight code when you call a business. On the creative side, the reimagined Image Playground generates images in many styles, and Photos gains tools like an upgraded Clean Up for complex scenes, Extend to widen a photo's frame, and Spatial Reframing, which lets you change the camera's perspective after a photo has already been taken. Apple Intelligence supports 16 languages this month, with Siri AI starting in English and adding French, Japanese, Korean, Portuguese, and Spanish in October, though some server-dependent features carry usage limits tied to iCloud+ plans.
A20 Pro Chip 8:35
The A20 Pro chip is built on new 2-nanometer technology and includes a 6-core CPU with two new super cores up to 20 percent faster, described as desktop-class and the fastest in any smartphone. Its 7-core GPU delivers up to a 40 percent performance increase, and a second Neural Engine brings the total to 32 cores, doubling compute power for on-device AI. Memory bandwidth rises 50 percent, the widest interface ever shipped in an iPhone, made possible by a redesigned chip package that places the silicon die next to memory and connects it directly to the vapor chamber for better cooling.
Cooling and Battery Gains 11:31
iPhone 18 Pro has a next-generation vapor chamber with three times the surface area of last year's model, built with 80 percent recycled stainless steel, more conductive graphite, and a new nanotwin copper material, giving up to 40 percent better sustained performance than iPhone 17 Pro. Battery life sees its biggest jump ever on the Pro Max, with video playback reaching 36 hours on iPhone 18 Pro and 45 hours on the Pro Max, and real-world usage models showing up to 24 and 30 hours respectively. Wired charging now reaches 50 percent in about 15 minutes, and just five minutes of charging adds roughly 6 hours of video playback.
New Pro Camera System 15:00
The headline camera upgrade is a 48-megapixel Fusion Main camera with variable aperture, built from six laser-cut blades thinner than a human hair, letting the aperture open for about 50 percent more light in dark scenes or narrow for greater depth of field in group shots. New Pro Controls let you manually adjust white balance, use a histogram, choose between four aperture settings, and control shutter speed for motion blur, while Smart focus tracking keeps moving subjects sharp using on-device AI. Photographic Styles now include texture and grain control, and Apple Reference Image, working alongside the SynthID standard, securely signs photos at the pixel level at capture so their authenticity can later be verified, like a digital negative.
Design, Software and Pricing 21:33
The phone's design pairs color-matched aluminum and back glass in Black, Silver, the new Glacier, and Burgundy, alongside an upgraded, smaller Dynamic Island that can show three Live Activities at once. iOS 27 adds child safety controls, customizable Liquid Glass, faster AirDrop transfers, smarter cellular and Wi-Fi switching, and iPhone Handoff, which lets one phone number work across two iPhones starting with T-Mobile and Telekom Germany. iPhone 18 Pro starts at $1199 with a new 2 terabyte storage option, iPhone 18 Pro Max starts at $1299, and both come with new accessory colors, an Apple Upgrade leasing program, trade-in credit up to $1200, and AppleCare One Family; pre-orders open September 12 with availability on September 18.
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